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Writer's pictureAntoinette Design

Antoinette Design on board : Our collaboration with Puig and Profirst

We recently had the pleasure of working with the Group Puig in collaboration with Profirst agency on two remarkable events, each showcasing our design expertise.


 


The first event was Puig The Women’s America’s Cup.


The Puig Women's America's Cup is a new sailing competition launched in 2024, held alongside the prestigious America's Cup in Barcelona. Its goal is to highlight and promote the presence of women in high-level sailing.


Puig sponsored this unique event by organizing a memorable experience for its guests, chartering boats, among them a large catamaran to allow them to view the races from the water.


Antoinette Design was tasked with decorating these boats. We customized the spaces with beautiful floral arrangements, replaced the cushions with elegant linen ones, and added sailing-related books, diffusers, and amenity kits, all in line with Puig’s brand identity.



The multi-day event concluded with an evening celebration at La Fábrica, a stunning venue designed by Ricardo Bofill. Over 300 guests attended, and we collaborated with Profirst to create a spectacular décor for this exclusive occasion.


 

The second event was The PUIG Leadership Meeting is an annual gathering for top executives and key figures from the various brands under the Puig umbrella. This event serves as a platform for discussing strategies, performance, and future goals, fostering collaboration and leadership development.



For this year's meeting, a dinner was hosted at the Marina Vela in the Edificio Mirador. Once again, Antoinette Design worked alongside Profirst to handle the event’s decor, creating a sophisticated setting that reflected the event's importance.



The A Team

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